A man stands outside the shop next to the Argan El Kheir Cooperative. “I’m going to be honest with you: having papers and seals doesn’t make a good company. You cannot believe everything you see on paper and certificates. With both cooperatives and businesses, you can go online and search for argan oil producers. Everybody is pushing their ‘social’ side, but you cannot believe everything you read”. - Saida Atta, Business administrator of El Kheir Cooperative.
Saida explained that she has seen businesses be awarded with certificates for their policies towards improving the lives of the women that work for them, but some of them pay their employees no more than 10 Dirhams a day. That is less than a Euro.